I met Alexandra at St. Alban coffee shop on a sunny Wednesday morning. She walks in with a smile on (a usual look for her) and a boho, summer maxi-dress with the most delicate embroidered detailing. If you were meeting her for the first time, you would instantly feel welcome.
Alexandra Munzel, the creative behind Alexandra Styles, is a fashion stylist with an air of confidence. Her cool, calm, and collected personality draws you in as if she’s your hip older sister about to give you fashion advice. Her clientele (from Charleston to Dubai!) keeps her busy as she educates them on their own closets: what works for their specific body type and skin tone, which classic clothing elements to stick to, and what trends they can mix into their wardrobe. Her resume includes world traveling, styling celebrities for events like the Golden Globes, and building couture fashion brands from the ground up. Yet there is one thing about her that I like most: she is incredibly humble. Alexandra makes you feel instantly comfortable and has a “you-can-do-it” and “live-your-life” kind of mentality.
We order coffees and I splurge for The World’s Best banana bread. Right away we both get off on tangents about our goals and aspirations: then and now. I sit and listen to her stories and knowledge and think to myself how amazing her path has been and how my 24-year-old self still has so much ahead of me.
“Every path you take is a lesson,” she tells me.
Tell me about the Alexandra Styles. Who are you as a company? What do you stand for?
“People often think my last name is “Styles,” which it’s not. I wanted to create a brand outside of my name because what I do is for other people, not for myself. When I created Alexandra Styles five years ago it was to help enable people to feel better about themselves through fashion. It was a merger of two entities I had a passion for… education and fashion.
I didn’t become a stylist because I had the financial means to do so. It’s actually quite the opposite. I didn’t grow up with money to spend on clothing and accessories. I had my first job when I was nine, delivering newspapers, and I’ve worked every year since. My father wanted me to learn the importance of making my own money and being able to manage it at a young age. So, I want people to know that it doesn’t require money to develop a sense of personal style; it takes a better understanding of one’s sense of self. Then the formula becomes simple: when we look good, we feel good.”
I want people to know that it doesn’t require money to develop a sense of personal style; it takes a better understanding of one’s sense of self.
Describe your personal style. How does that play a role in your business?
You have worn many hats over the years as a teacher, corporate PR manager, celebrity stylist, and boutique owner to say the least. How did those experience train you to start your own business?
“I have had a lot of jobs in my life and I am often questioned why. For a long period of time, I just couldn’t settle into anything. It took me a while to relax, listen to my strengths, and trust myself. By the time I made the decision to start my own company, I was 35… hardly a young person anymore. However, I had enough experiences under my belt to make a very calculated decision. I’ll never forget – I was sitting at my dining room table, looking out the window, and it hit me. I knew what I was going to do and it was going to start tomorrow. I’ve never looked back.”
We’re all dying to know… What was it like to style for A-list celebrities? How did that experience impact your styling perspective today?
Talk me through your design process. How have you mastered the art of styling?
What’s the next step for your brand?
What is your best networking strategy?
What is the most important lesson you’ve learned in your professional career?
If you could give a piece of advice to young women in the professional world, what would it be?
Just for Fun:
Quick! Dress me for an outdoor summer soiree. Ready, set, go:
“A neutral wedge shoe (beige or metallic) to elongate your legs and so you don’t sink into the grass. I’d go with a dress that flatters your figure and personality – either a bright color that complements your skin tone or a print that isn’t too large. Patterns and prints are important because they can either magnify or swallow a person depending on their figure.”